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A higher proportion of homes bought with cash and a sustained lack of stock in the most sought-after locations means Prime Central London (PCL) is less tied to fluctuations in UK mortgage rates. However, the central London market is not
 immune to changes in economic conditions, with sentiment rather than interest rates often having a greater impact on activity and pricing. And while Prime Central London is less reliant on debt the discretionary nature of many purchasers buying decisions
 means PCL is often more reactive to changes in sentiment and economic headwinds than mainstream, both when prices fall and when they increase.
&nbsp;For the rental market, uncertainty often increases demand with prospective purchasers holding off on their decision to purchase and renting or remaining in rented instead. We continue to see demand outstripping supply for prime homes, but there
 is more balance in the market this year than we have seen over the last 12 months. Stock levels, while still significantly lower than the pre-pandemic norms have improved, and rental growth recorded in the Q1 2023 JLL Prime Central London Index has
 returned to single rather than double digit annual growth.
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Prime Central London – Q1 2023

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How has the Prime Central London (PCL) housing market performed so far this year, and how much of an impact will the ongoing economic headwinds have on the sector?

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2022 was a record-breaking year for Prime
Central London (PCL). Buyers spent almost &pound;5.2
billion on homes last year, 9% higher than in
2021, already a strong year, and the highest
amount spent for more than ten years. Even in
2014, when sales reached &pound;4.94 billion, 5% less
was spent than in 2022.&nbsp;<a href="https://res.cloudinary.com/drt5ol8ck/image/upload/v1673866400/videos/APAC%20Articles/JLL_PCL_Report_Q4_2022.pdf" target="_blank">Download Report</a>

Prime Central London Report - Q4 2022

thumbnail_Cover Photo - UK Report

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Final phase of Triptych Bankside in London released, with launch of East Building, following phenomenal sales success this year&nbsp;HONG KONG, 9 November 2022 &ndash; Having secured more than &pound;150m worth of residential sales so far this year at Triptych Bankside, JTRE London will further boost its position as London&rsquo;s fastest selling riverside development
 with the launch of the East Building, the final phase of the scheme in Hong Kong on Wednesday 17th November. <img width="599" height="719" src="https://res.cloudinary.com/global-cms-assets-np/image/upload/v1668123864/resi/international/Content%20pages/Articles/cr1.jpg" v:shapes="Picture_x0020_3" /> Located on the South Bank, at the heart of one of London&rsquo;s most culturally rich districts, the game changing Triptych Bankside mixed-use scheme consists of three distinctive sweeping towers. The &pound;450m development was designed by internationally
 acclaimed architects Squire &amp; Partners, and features 169 luxury apartments in two blocks, 87,000 sq ft of office space in a third, plus 9,900 sq ft of retail. &nbsp;Triptych Bankside neighbours landmark buildings such as the world-class art venue Tate Modern, the world-renowned theatre Shakespeare&rsquo;s Globe and the culinary hotspot at Borough Market, one of the largest and oldest food markets in London. Key transport
 links are within easy walking distance, including four tube stations plus London Bridge mainline station in under 10 minutes, as well as the Millennium Bridge giving a scenic walking route into the City. <img width="599" height="250" src="https://res.cloudinary.com/global-cms-assets-np/image/upload/v1668123862/resi/international/Content%20pages/Articles/cr2.jpg" v:shapes="Picture_x0020_4" />&nbsp;All apartments benefit from spacious balconies, an emphasis on quality of the finishes, generous room sizes, and spectacular views across London&rsquo;s distinctive panorama including the River Thames, the iconic St. Paul's Cathedral and the City of London
 financial district. &nbsp;Nigel Fleming, Sales &amp; Marketing Director of JTRE London, said: &ldquo;The launch of the East Building is a significant milestone and emphasises the achievements during an incredible year. As the world&rsquo;s most international and connected financial
 centre, as well as being a culturally vibrant city offering excellent education facilities, London continues to be an astute place to live and invest. Even more so now with the historic weakness of the pound against the Hong Kong dollar. This is an
 ideal time to buy into a development which is nearing completion with great appreciation or yield potential.&rdquo;&nbsp;As part of its visionary goal to bring unforgettable appeal to the Southbank development, the scheme features multiple private lounges, games room, private 14-seat in-house cinema, 24-hour reception and concierge, and communal landscaped gardens. The
 aim is a holistic lifestyle offering where experience and wellbeing comes first. Reflecting a growing need for flexible working, a co-workspace will provide multiple plug-and-play workstations and super-fast broadband. <img width="599" height="321" src="https://res.cloudinary.com/global-cms-assets-np/image/upload/v1668123863/resi/international/Content%20pages/Articles/cr3.jpg" v:shapes="Picture_x0020_5" /><img width="600" height="353" src="https://res.cloudinary.com/global-cms-assets-np/image/upload/v1668123863/resi/international/Content%20pages/Articles/cr4.jpg" v:shapes="Picture_x0020_6" /> For both residents and external visitors, The Font combines Olympic-standard climbing walls, a fitness gym and an area to eat and relax with a focused on &lsquo;climb, train, connect&rsquo;. Also, ethical coffee company, 92 Degrees, is opening its
 first location in southern England and chose Triptych Bankside as the best place to be. Freya Watson, Director within JLL&rsquo;s International Development team comments, &ldquo;Riverside developments are becoming increasing popular amongst prospective buyers and JLL recently reported that a view over the river carries a significant premium
 with residents paying on average 41% more for riverside properties in SE1 compared to non-riverside properties in the same postcode. Combine this with the weaker Sterling exchange rates continuing to make London an attractive proposition for overseas
 buyers (providing them with the opportunity to buy properties at a much lower comparative price than those buying in Sterling), there has never been a more opportunistic time for international buyers to invest in a London development, least not one
 that is positioned in a vibrant neighbourhood and encompasses so much of what buyers want from their homes today.&rdquo;&nbsp;Another reason we have had such a successful year is the location, where residents have an abundance of cultural venues on their doorstep, the River Thames is moments away and all within walking distance of The City.&nbsp; The show apartments give a wonderful
 sense of what Triptych would be like to live in and we have seen buyers, more suited to areas such as Mayfair and Chelsea realise that the Southbank has so much to offer to their lifestyle.&nbsp; With completion being only months away overseas buyers
 can take advantage of the weak pound and with the strength of the London rental market showing no sign of stopping, now is the perfect time to purchase in the last phase of Triptych.&rdquo;&nbsp;JTRE London was founded in September 2019 by one of Central Europe&rsquo;s leading property developers, J&amp;T Real Estate, which is currently celebrating its 25th anniversary. The Slovakia headquartered firm has real estate projects in nine countries
 having developed and managed some 11 million sq ft of space with a gross development value of over &pound;1.6bn. Prices at Triptych Bankside start from &pound;995,000 for a one-bed apartment. For further information about Verdica and the
 exhibition, please contact JLL on Tel: +852 3759 0909 or email: <a href="mailto:irp.hk@ap.jll.com">irp.hk@ap.jll.com</a>, or visit our website: <a href="https://internationalresidential.jll.com.hk/sale-development/triptych-bankside/london-a0O8W00000EiMbNUAV">https://internationalresidential.jll.com.hk/sale-development/triptych-bankside/london-a0O8W00000EiMbNUAV</a>&nbsp;

Final phase of Triptych Bankside in London released, with launch of East Building, following phenomenal sales success this year

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Final phase of Triptych Bankside in London released, with launch of East Building in Hong Kong on Wednesday 17th November.

<div>Final phase of Triptych Bankside in London released, with launch of East Building, following phenomenal sales success this year</div><div> </div><div>HONG KONG, 9 November 2022 &ndash; Having secured more than &pound;150m worth of residential sales so far this year at Triptych Bankside, JTRE London will further boost its position as London&rsquo;s fastest selling riverside development with the launch of the East Building, the final phase of the scheme in Hong Kong on Wednesday 17th November.</div><div> </div>

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<h3>An oversea buyer&rsquo;s guide to investing in Prime properties in London, UK</h3>
Luxury properties in Prime Central London (PCL) present a solid investment opportunity for overseas buyers.
The financial and political stability that London affords means that, with the right advice and preparation, investing in London property could result in a springboard for your investment portfolio, a secure pension, or a route to setting your family
 up for the future. 
Whatever your investment goals, this expert guide is designed to help. Explore the potential opportunity when investing in <a href="https://residential.jll.co.uk/prime-collection">Prime Central London real estate</a>, the attractions
 that make PCL such a desirable place to buy, and the mechanics of buying a UK property as an overseas investor or non-UK citizen.&nbsp;
<h3>What is the size of the opportunity in Prime London properties for an investor?</h3>
Prime Central London real estate &ndash; sales growth
According to the <a href="https://residential.jll.co.uk/insights/news/prime-central-london-q1-2022">JLL Prime Central London Sales Index</a> &ndash; our quarterly study into how the PCL market is performing, there was a 3.3% annual
 increase in achieved prices in Q1 2022, with prices up 0.6% on Q4 2021. Achieved prices for Q1 2022 came in at 4.7% higher than pre-pandemic (Q1 2020).
The same study showed a 7% annual increase in sales, making Q1 2022 the busiest Q1 for five years. Activity was predominantly driven by properties listed at between &pound;2million and &pound;5million, with sales up by a quarter (25%) on Q1 2021.
Post-pandemic, Londoners continue to make the return to the office, on a full time or flexible working basis, which in turn is driving demand for <a href="https://residential.jll.co.uk/prime-collection">Prime Central London flats</a>.
 Between January and March 2022, we saw a rise of 13% in the number of PCL flats sold, compared to Q1 2021.
With Prime Collection properties commanding strong prices, there continues to be opportunity for overseas investors who are looking to own and occupy or buy to let.
Prime Central London real estate &ndash; lettings growth 
Now is a good time to invest in the buy to let Prime Central London real estate market. Our <a href="https://residential.jll.co.uk/insights/news/prime-central-london-q1-2022">JLL PCL Rental Index</a> recorded a 15% increase in
 rents achieved &ndash; the highest annual rise in more than 10 years. 
This 15% annual increase in achieved rents also put Q1 2022 3.1% higher than Q1 2020, pre pandemic, proving that the rise wasn&rsquo;t the result of a pandemic dip. 
As always, there is movement out of and within Central London, with renters negotiating a competitive market. In 2021, some PCL tenants were in a strong position to negotiate significant rent reductions. In 2022, we are seeing many tenants appreciate
 how competitive the Prime Central London rental market is and therefore paying more to stay in exclusive locations. 
JLL research shows an 18% annual increase in the number of rent renewals across Prime Central London in Q1 2022, compared with Q1 2021, during the pandemic.&nbsp;
Attractions in Prime Central London that make this area a unique investment opportunity 
London&rsquo;s mix of the historic and the modern makes the city a truly unique place to explore, invest in and live. There is an overview of the local area and property types in Knightsbridge, Kensington &amp; Chelsea, Mayfair, Marylebone, Belgravia,
 and Westminster in: <a href="https://residential.jll.co.uk/insights/research/guide-to-investing-in-prime-properties-london-uk-jll">&lsquo;Are luxury properties in Prime Central London a good investment?&rsquo;</a>.
 
Prime Central London covers the following six areas:
<ol>
 <li>Knightsbridge </li>
 <li>Kensington &amp; Chelsea</li>
 <li>Mayfair</li>
 <li>Marylebone</li>
 <li>Belgravia</li>
 <li>Westminster </li>
</ol>
 To make sure you find the right property, in the right area, at the right price, it is critical to work with trusted experts who have in-depth knowledge of the Prime Central London real estate market.&nbsp;
The mechanics of buying Prime properties in London as an overseas investor 
According to research published in Showhouse1, overseas investment in <a href="https://residential.jll.co.uk/prime-collection">Prime Collection properties</a> collectively brought an estimated &pound;1,188million to
 the Prime Central London market in 2020. Of Prime transactions in 2020, 11% came from French nationals, 9.2% came from Hong Kong and the USA, 8.3% from China, and 7.3% from India. 
Here, we answer some frequently asked questions from overseas buyers: 
-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Can a foreigner invest in UK property? 
Yes. In 2020, more than 40% of investment in Prime Central London&rsquo;s luxury properties came from overseas investors. Residential estate agents like <a href="https://residential.jll.co.uk/">JLL</a> are well versed in guiding
 overseas buyers through the UK buying process. 
-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What do overseas buyers need to know about the UK buying process? 
The estate agency you partner with (i.e. JLL) and the conveyancing solicitor you appoint are both critical to this process. Once you&rsquo;re ready to buy, the amount you are offering to pay (your &lsquo;offer&rsquo;) is presented to
 the seller by the estate agent. You will need to be able to prove how you will fund your offer, how quickly you are looking to &lsquo;exchange&rsquo; and &lsquo;complete&rsquo; (more on these below), and who your solicitors are. 
If your offer is accepted by the seller, your solicitor will carry out the conveyancing process on your behalf. This is complex, but, in brief, your solicitor will carry out &lsquo;searches&rsquo; of the Land Registry and Local Authority
 records to examine the planning history and to look for any potential developments surrounding the property. You will also need to instruct a property surveyor to check the structural strength of the property &ndash; this is known as getting a &lsquo;survey&rsquo;.
 &nbsp;
 
Next, the seller&rsquo;s lawyers draft a sale agreement (also known as a &lsquo;contract&rsquo;), which, once agreed by both parties, is signed by you and them. The signed sale agreements or contracts are then exchanged between your lawyers
 and theirs. This is known as &lsquo;exchange&rsquo; and means you are legally bound to proceed with the purchase and pay a deposit. 
The next step is to &lsquo;complete&rsquo; on the purchase, at which point you pay the balance of the purchase price and formal documents will be signed and dated, transferring the property from the seller to you. Your proof of ownership, known as &lsquo;title deeds&rsquo;,
 can then be found on the public register at the Land Registry. 
It is important to be aware that there are different types of ownership in the UK. Freehold means you own it completely, and leasehold means there is a time limit on the number of years you will own it for. However, many
 leaseholds are very long (up to 999 years) and freeholds can also be purchased if the freeholder is open to selling it. 
Once you have completed on a property and you become the legal owner of the property, you will be liable for Stamp Duty land tax, which is payable to the Land Registry within 30 days of completion. 
<a href="https://residential.jll.co.uk/#contactus">Get in touch</a> if you are considering buying in the UK for the first time and would like our experts to guide you through this process over the phone. 
-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Invest, or own and occupy? 
UK property tax laws can be complex, which makes it crucial to work with estate agents and conveyancing solicitors who can direct you through the process efficiently. 
Depending on whether you decide to invest in UK property to live in (own and occupy) or as an investment (buy to let), the tax implications will be different. 
Since 1st April 2021, UK non-residents purchasing residential property in England and Northern Ireland are required to pay a 2% Stamp Duty surcharge. This is in addition to: 
<ul>
 <li>The 3% Stamp Duty surcharge on purchases of &lsquo;additional&rsquo; dwellings. This could be property you are buying as a second home or as a buy to let property;</li>
 <li>The 15% Stamp Duty rate on property purchases more than &pound;500,000 by companies; and</li>
 <li>The Stamp Duty rate for UK home buyers. -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Do you need UK residency to invest in London prime property? </li>
</ul>
 No, you don&rsquo;t need to be a UK resident to&nbsp;<a href="https://residential.jll.co.uk/prime-collection">buy Prime properties in London</a>, or anywhere else in the UK. Our experts can talk you through the buying process,
 tax implications, expected rental yields for buy to let investors, and much more.&nbsp;<a href="https://residential.jll.co.uk/#contactus">Get in touch</a>.
Share your investment goals with us and our <a href="https://residential.jll.co.uk/prime-collection">Prime Central London property experts</a> can help match you to the right type, value and location of property for your needs.

&nbsp;
<hr />
1&nbsp;<a href="https://www.showhouse.co.uk/news/foreign-buyers-make-up-over-40-of-londons-prime-property-market/">https://www.showhouse.co.uk/news/foreign-buyers-make-up-over-40-of-londons-prime-property-market/</a> 
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Guide to investing in Prime properties London, UK | JLL

An oversea buyer&rsquo;s guide to investing in Prime properties in London, UK

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<h3>Are luxury properties in Prime Central London a good investment?
</h3>
Property prices in Prime Central London (PCL) grew 8.1% in the year to February 20221, compared to Hong Kong, where residential property prices declined by 2.9%, to their lowest since January 20212. Hong Kong was also ranked as the
 least affordable housing market
 3 by Demographia, which assesses house prices in relation to income across 92 major housing markets in eight world nations4.
Prime Central London outperforms many major international markets
While house price growth in the UK in the year to February 2022 was strongest in Wales - with growth of 14.2%, <a href="https://residential.jll.co.uk/insights/news/prime-central-london-q1-2022">London property prices</a> continued
 to increase at a strong rate (8.1%) and England&rsquo;s capital city still boasts unrivalled attractions across the six Prime Central London locations.
As well as boasting strong post-pandemic growth, <a href="https://residential.jll.co.uk/prime-collection">Prime Central London real estate</a> has proven to be a less volatile investment than Hong Kong&rsquo;s, for example, during
 periods of financial crisis. According to a recent article, quoting house price drops during the 2008 credit crunch, London property prices dropped 11%, compared to 50% in Hong Kong and 77% in Singapore5.
PCL property prices are strong and growing compared to previous years
Our quarterly research shows that residential property prices in Prime Central London were up 0.6% in Q1 2022, compared to Q4 2021, and achieving prices that are 4.7% more than in Q1 2020. <a href="https://residential.jll.co.uk/prime-collection">Luxury London properties</a> listed for between &pound;2milion and &pound;5million saw particularly strength growth, with sales up 25% year on year.
The figures speak for themselves, but what are the non-financial benefits of investing in London?
The benefits of buying Prime Central London: A quick area overview
When it comes to investing in luxury London property, are you looking to own and occupy or buy to let? Your investment intentions will inform the best area to buy in and the right type of property for you.
Here&rsquo;s a quick area overview of the six Prime Central London locations.
Knightsbridge
Possibly the most iconic of the six Prime Central London locations, Knightsbridge is home to a selection of high-end townhouses, unique mews properties, and luxury flats, all within touching distance of the luxury, opulence, and history of landmarks like
 Harrods, the V&amp;A, and the London Oratory.
Kensington &amp; Chelsea
A designer shopper&rsquo;s paradise, the London Borough of Kensington and Chelsea boasts stunning detached family homes and spacious terraces, all on the doorstep of the high-end boutiques and designer flagship stores lining the Kings Road and Sloane
 Square.

Luxury dining at the Borough&rsquo;s Michelin-starred restaurants (Bibendum, Elystan Street, and Kitchen W8) means you&rsquo;re spoilt for choice when it comes to fine dining. Properties in this area are also walking distance to the Saatchi Gallery, Chelsea
 Physic Garden, and Chelsea Embankment Gardens. Luxury properties in Kensington and Chelsea offer a feeling of space, opulence, and community within Prime Central London.
Mayfair
Featuring high ceilings and a true feeling of space, Mayfair&rsquo;s luxury flats often sit within stunning period properties that have been sympathetically converted to the highest specifications.
New build developments in Mayfair also put you close to some of London&rsquo;s most famous streets, sights, and shopping. From the designer flagship stores along Bond Street and the quintessentially British tailoring on Savile Row, to outdoor living at
 Hyde Park, and fine dining at Claridge&rsquo;s and Browns, owning a property in Mayfair will give you the very best of city London.
Marylebone
London is a collection of distinctive areas, each one boasting a unique character. Marylebone has built up a real village-like feel right at the heart of the action. Its streets are lined with al-fresco dining spots and independent retailers, and with
 fascinating art on show at the Wallace Collection, a Marylebone property is one for food lovers, those in search of unique boutique spots, and art collectors alike.
The area is perfect if you&rsquo;re looking to invest in the best of London period property, updated to the very highest standards for modern living.
Belgravia
Luxury flats and terraced houses on quiet squares, Belgravia&rsquo;s beautiful residential north to south streets connect Hyde Park to Chelsea Embankment, while its east to west properties join up Chelsea and Westminster.
Home to perhaps Peggy Porschen Cakes &ndash; perhaps the London food scene&rsquo;s most Instagrammable exterior, as well as to a whole host of other beautiful, independent boutiques and eateries, Belgravia feels typically London and is popular among working
 professionals with second properties outside of the capital.
Westminster
Westminster is all about incredible views of iconic landmarks. Home to stunning penthouse apartments close to Westminster Abbey, the Houses of Parliament, Buckingham Palace, and St James&rsquo; Park, Westminster offers riverside views and London living
 at its best.
London is the home of luxury living with properties right at the heart of the action. Prime Central London offers the perfect mix of leafy green parks, river views, iconic landmarks, and opulent retail, dining, and cultural experiences, for the discerning
 buyer.

Discuss your property portfolio objectives with our <a href="https://residential.jll.co.uk/prime-collection#enquiry">Prime Central London experts</a> and we will uncover the right luxury property for you. &nbsp;
<hr
/>
1&nbsp;<a href="https://www.gov.uk/government/news/uk-house-price-index-for-february-2022">https://www.gov.uk/government/news/uk-house-price-index-for-february-2022</a> 
2&nbsp;<a href="https://www.reuters.com/world/asia-pacific/goldman-sachs-expects-hong-kong-home-prices-fall-20-by-end-2025-2022-03-30/">https://www.reuters.com/world/asia-pacific/goldman-sachs-expects-hong-kong-home-prices-fall-20-by-end-2025-2022-03-30/</a> 
3&nbsp;<a href="http://www.demographia.com/dhi.pdf">http://www.demographia.com/dhi.pdf</a>
4The study assesses house prices in relation to income in 92 major housing markets across eight nations &ndash; 1. Australia 2. Canada 3. China 4. Ireland 5. New Zealand 6. Singapore 7. The United Kingdom 8. The United States. <a href="http://www.demographia.com/dhi.pdf">http://www.demographia.com/dhi.pdf</a>5&nbsp;
<a href="https://www.habitatinvestments.co.uk/prime-central-london-remains-one-of-the-best-global-real-estate-investments-it-is-claimed/">https://www.habitatinvestments.co.uk/prime-central-london-remains-one-of-the-best-global-real-estate-investments-it-is-claimed/</a>
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Investing in Prime properties London | JLL

Are luxury properties in Prime Central London a good investment?

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Mount Anvil's new development is a prime prospect for overseas property investment in London's thriving east.&nbsp;A peninsula surrounded on three sides by the River Thames, Canary Wharf and the Isle of Dogs are one of the UK's great regeneration success stories. The former industrial hub has been transformed over the past few decades into one of the most desirable places to live, work and invest in London, and its investment potential continues to grow.Initially developed for its commercial prospects, residential property in Canary Wharf has seen a strong focus in recent years as demand grows from tenants and investors. According to research by Jones Lang LaSalle (JLL), the average property value in Canary Wharf has increased by 129 per cent between 2006 and 2022.<img alt="" src="https://jll-global-gdim-res.cloudinary.com/image/upload/t_ip-image-optimization/v1661752061/olmwebcontents/ip/prod/ktfgzo117jqbqauttaci.jpg" />More recently, rents rose by 21 per cent in the first half of 2022 compared to the previous year. This year has also seen 33 per cent more reservations for new homes compared with 2019 as ongoing developments continue to enhance the area's appeal, including the opening of the high-capacity Elizabeth Line Crossrail service improving transport across London and beyond.One new residential project capitalizing on this potential is The Bellamy, a 31-story tower by leading developer Mount Anvil offering 108 premium apartments in a prime location along the Canary Wharf skyline. Mount Anvil's developments are among the fastest selling in London and deliver up to 2.3 times the average price growth for their postcode area.Invest in East London's business and lifestyle hubA center of business, entertainment and culture in the British capital, Canary Wharf is the face of 21st century London, its sleek skyline towering above bustling streets and more than 20 acres of waterside promenades and gardens.<img alt="" src="https://jll-global-gdim-res.cloudinary.com/image/upload/t_ip-image-optimization/v1661752069/olmwebcontents/ip/prod/hsunannlippxeljw9zrl.jpg" />Office stock in Canary Wharf currently stands at 15.8m square feet and continues to expand, occupied by financial giants and major global brands including Apple, Barclays, HSBC and J P Morgan alongside ambitious startups. More than 120,000 people go to work in the Wharf every day, while the next generation of creatives, entrepreneurs and scientists studies nearby at some of the world's top 10 universities.Life in Canary Wharf is rich in options, with an ever-growing selection of more than 300 shops, bars and restaurants to choose from, including London favorites such as The Ivy and Hawksmoor and the finest authentic world cuisine. A packed events calendar means there are always new diversions, from outdoor concerts and street festivals to museum exhibitions, sporting events and world-class performances at major venues such as The O2.Multi-billion-pound investment in transport has made Canary Wharf one of the best-connected hubs in London, with the Underground, DLR, Thames Clipper river buses and the now-operational Elizabeth Line all within 14 minutes' walk of The Bellamy. According to JLL Research, property prices in areas with Elizabeth Line stations consistently outperform other London property, particularly along the eastern stretch of the line.Serene and sophisticated livingA stunning collection of 108 private apartments in a 31-story tower, The Bellamy is designed to be a luxurious retreat in the heart of bustling Canary Wharf. The development is named in honor of John Bellamy, founder of the metalworks that occupied the site in the 19th century, and its fa&ccedil;ade by architects HTA Design reflects this industrial heritage with a sleek modern finish.<img alt="" src="https://jll-global-gdim-res.cloudinary.com/image/upload/t_ip-image-optimization/v1661752077/olmwebcontents/ip/prod/oa6jsluo7anp0632p2ms.jpg" />Each beautifully-finished apartment has its own balcony with water or city views and sophisticated interior design by Embrace Architects that reflects the flow and movement of the Thames. Residents will also enjoy exclusive access to luxury lifestyle amenities at the onsite BYNG Club, which includes a fitness suite, workspace, residents' lounge, dining and screening rooms, podium garden and 24-hour concierge service.&nbsp;A number of studio, one-bed and two-bed residences are now available at The Bellamy in E14 for local and overseas property investors looking to enter the thriving London market. Completion is expected from Q1 2026.For more information about The Bellamy and other residential properties in London and the UK, click here or contact JLL International Properties at +852 3759 0909 or&nbsp;<a href="mailto:irp.hk@ap.jll.com">irp.hk@ap.jll.com</a>.

The Bellamy, London E14: Canary Wharf's new residential landmark

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Restrictions lift but rising rates could temper demand amongst some potential buyers 
The Bank of England continues to walk a challenging tightrope, one which some say it stepped onto too late. Global economies continue to struggle with rising inflation, a combination of demand returning following the lifting of covid restrictions alongside
 the implications on food and fuel costs following the war in Ukraine. The Bank of England alongside many global banks is responding by increasing rates in an attempt to counter inflation. &nbsp;
For borrowers, the first week of August provided mixed news. On the first the Bank scrapped the requirement for lenders to impose additional affordability tests on borrowers, announced back in June. But days later, the Bank followed this with further
 increases in the base rate. It has to be said this wasn&rsquo;t a complete surprise, as those in the market were preparing themselves for the prospect of further rises this summer.&nbsp;
On 4th August the Bank announced the first half point rise in 27 years.&nbsp; MPC members voted 8-1 in favour of increasing the base rate to 1.75%<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/microsoftteams-image-(2).png?Status=Master&amp;sfvrsn=8b3f4186_1" sf-size="100" alt="" />
Of course, in the longer term the intention of this rate rise is to curb inflation, but in the short-term households are facing significant increases in the cost of living driven by food and fuel alongside wage rises which in many cases are not keeping
 pace with household expenditure. &nbsp;
For mortgaged owner occupiers the proliferation of fixed rates loans will add some comfort. In Q1 2022 82% of outstanding mortgage debt was on fixed rates, up from less than a third a decade earlier. But for those looking to buy or re-mortgage recent
 rate rises will mean they pay more. Prior to the August interest rate rise the effective mortgage rate hit 2.15% at the end of June. Up from a low of 1.50% at the end of November 2021 and back to levels last seen in November 2016.&nbsp;
But there hasn&rsquo;t been a seismic shift for many borrowers coming out of longer-term fixed rates, who would not have benefited from the record low rates in 2021. Effective rates for those coming out of a five-year fix in June 2022 (2.15%) only marginally
 higher than in June 2017 (2.05%). Albeit those exiting fixed rates in the coming months will experience a wider gap following the 4th August announcement.<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/microsoftteams-image-(1).png?Status=Master&amp;sfvrsn=d71d87ba_1" sf-size="100" alt="" />
 
 
 
Lifting restrictions
Earlier in the same week, on 1st August, the Bank removed the requirement for lenders to impose an affordability test, which required lenders to assess whether potential borrowers would be able to afford an interest rate hike equivalent to 3%. Which as
 interest rates rise would have meant much tighter affordability criteria for borrowers.
The Loan to Income (LTI) threshold, the more meaningful measure for most borrowers remains.&nbsp; With lenders limited on the number of loans they can issue at more than 4.5X income.&nbsp;
What will this mean for the housing market?
In recent months the UK housing market has continued to defy gravity. Significant increases in energy costs and rising inflation have been with us for some time now, yet house prices have so far appeared immune to rising costs elsewhere in the economy.&nbsp;
 The latest figures from the Nationwide Index show prices nationally rose 11% in June 2022, with regional growth of between 6.0% in London and 14.7% in South West. There are some signs that levels of demand are slowing, but few are reporting price
 falls and agents continue to see demand outstripping supply.
It would be na&iuml;ve to assume rising interest rates will not have some impact on the market. But in the short term it is possible that we will not see as significant an impact as one might expect.&nbsp;
Not all households are being impacted equally.&nbsp; Research by the Institute of Fiscal Studies suggested the poorest 10% of households experienced CPI inflation three percentage points higher than the richest 10%, due in part to these households spending
 a higher proportion of their income on energy and food. It is likely that those households where rising living costs bite the hardest are either renting their homes or are not in a position to move.&nbsp;
Indeed, this could mean we see prices rise further as more affluent households with a larger financial buffer, who usually buy more expensive properties, make up a higher proportion of transacting households.&nbsp;
Where we could see rising costs (living and debt financing) impact most significantly is on transaction volumes. But this too is far from certain, with some households potentially looking to purchase now, anticipating further rate rises or looking to
 take advantage of schemes like Help to Buy. It is also important to remember that 30% of purchases nationally were cash.
Looking ahead
Over the next six months we expect the sustained double-digit growth in prices we&rsquo;ve experienced so far in 2022 will recede as the market settles. But it is important to state that this is expected to be a slowing of growth not a fall in prices.&nbsp;
While some households will be deterred from moving due to higher rates, others will be keen to lock in at current (albeit higher) rates rather than risk further rate rises in the months to come.&nbsp; The ending of the government backed Help to Buy scheme
 in March 2023 also means that we could see a flurry of deals from first time buyers keen to take advantage of the scheme before it closes.&nbsp;
In the longer-term higher interest rates will of course be a barrier to some households. This combined with the end of Help to Buy will undoubtedly impact on first time buyer&rsquo;s ability to enter the market.&nbsp; With higher borrowing costs, rises
 in the cost of living and recent house price appreciation all acting as barriers.&nbsp; Conversely, we expect existing owner occupiers, particularly those buying with cash will increase as a proportion of sales.
Marcus Dixon &ndash; Director of Residential Research at JLL comments:
&ldquo;The UK is not alone in experiencing high rates of inflation, with the Bank of England reacting in the same way as many global banks in imposing multiple rate rises. For households this comes at a difficult time as the cost-of-living squeeze erodes households disposable incomes and adds a layer of uncertainty on future outgoings.&nbsp;
&ldquo;For the housing market the removal of the affordability stress test will add some wriggle room for purchasers and lenders alike, but we expect rate rises alongside and imbalance between wage rises and living costs will combine to deter activity amongst first time buyers and more financially exposed home movers.&rdquo;&nbsp;
 
&nbsp;
 
 
 
 
 
 
About JLL | August 2022
JLL is a leading global professional services firm specialising in real estate and investment management, with $16.6bn annual revenue in 2020, operations in over 80 countries and a global workforce of over 90,000.&nbsp; With over 7,000 employees and 15
 offices in the UK, we support our investor, developer and occupier clients at every stage of the property lifecycle across both commercial and residential asset classes. This includes land purchase, access to capital, planning, development advisory,
 leasing, building management and sales.&nbsp;
JLL&rsquo;s Residential and Living team consists of over 300 professionals who provide a comprehensive end-to-end service across all residential property types, including social housing, private residential, build to rent, co-living, later living, healthcare
 and student housing.&nbsp;
 
Disclaimer: &copy; 2022 Jones Lang LaSalle IP, Inc. All rights reserved.
Data within this report is based on material/sources that are deemed to be reliable and has not been independently verified by JLL. JLL makes no representations or warranties as to the accuracy, completeness or suitability of the whole or any part of
 the report which has been produced solely as a general guide and does not constitute advice. No part of this publication may be reproduced or transmitted in any form or by any means without prior written consent of JLL. JLL, its officers, employees
 shall not be liable for any loss, liability, damage or expense arising directly or indirectly from any use or disclosure of or reliance on such report. JLL reserves the right to pursue criminal and civil action for any unauthorized use, distribution
 or breach of such intellectual property.

JLL – Interest rates, mortgages, and the impact on house prices

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For many people looking to buy in London, affordability and long-term return on investment are high on the list of priorities when it comes to picking a property. Equally important is the location, with many buyers willing to push things like number of
 bedrooms, overall living space, outdoor space, and other criteria down the list to live exactly where they want to live. 
East London has a huge amount to offer for a range of buyers looking for houses or flats for sale. From buy-to-let investors and first-time buyers, to the second stepper and overseas investor &ndash; whoever you are, perhaps buying in East London could
 mean fewer compromises. 
No matter what&rsquo;s top of your &lsquo;must-have&rsquo; list when you&rsquo;re buying a new place, one of East London&rsquo;s seven boroughs will soon feel like home. If you&rsquo;re new to the area, or you want to get to know this area of London better,
 read on, or discover the other guides in our East London buyers&rsquo; guide series:
Other guides you may be interested in if you&rsquo;re looking for <a href="https://residential.jll.co.uk/search/east-london">houses and flats for sale in East London</a>:
<ul>
 <li><a href="https://residential.jll.co.uk/insights/opinions/7-boroughs-7-reasons-to-invest-in-east-london-property">7 boroughs, 7 reasons to invest in East London property</a></li>
 <li><a href="https://residential.jll.co.uk/insights/opinions/a-guide-to-east-london-s-bars-cafes-restaurants-experiences">A guide to East London&rsquo;s bars, cafes, restaurants, and experiences</a></li>
</ul>
Your East London area guide &ndash; Parks &amp; leisure facilities In this guide we walk you through East London&rsquo;s most beautiful parks and outdoor spaces, whether you enjoy taking a leisurely stroll, seeking that next adrenaline
 rush, trying out a new sport, or listening to live music. &nbsp;
Park living for music, sport, and nature lovers East London is so close to Central London and the capital&rsquo;s main routes out to other parts of the UK, yet it&rsquo;s also home to some of London&rsquo;s largest open spaces and
 with them, chances to try new things. All of the following parks are flanked by a unique mix of beautiful and quiet residential streets, village-like communities, vibrant cityscapes, and riverside living, for those who love London in all its diverse
 glory. &nbsp;
Victoria Park, Bow<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/victoria-park.jpg?Status=Master&amp;sfvrsn=1f8396b5_1" sf-size="100" alt="Victoria Park" />
Victoria Park in Bow, also known as Vicky Park and the People&rsquo;s Park, is one of London&rsquo;s most visited parks, welcoming around 9 million visitors each year. Music lovers flock to Victoria Park for the many open-air music festivals held there
 each year, including <a href="https://fielddayfestivals.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;"></a><a href="https://fielddayfestivals.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;">Field Day</a>
 and <a href="https://www.allpointseastfestival.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;"></a><a href="https://www.allpointseastfestival.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;">All Points East</a>. 
For the sporty among you, the Victoria Park Community Cricket League organises cricket every evening during the summer and the three-lane cricket net is free for anyone to use. The park is also home to Tower Hamlets Football Club and Victoria Park United
 Football club, Tower Hamlets Cricket Club, Victoria Park Harriers &amp; Tower Hamlets Athletics Club. For families and water lovers, there&rsquo;s a children&rsquo;s play park complete with splash pool.
If you choose to live here, you&rsquo;re about a 12-minute bus ride to Canary Wharf and a 40-minute journey into Central London. 
<a href="https://residential.jll.co.uk/search/east-london">Explore houses and flats for sale in Bow and the East End of London</a>
London Fields, Hackney<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/london-fields.jpg?Status=Master&amp;sfvrsn=53e4bec4_1" sf-size="100" alt="London Fields" />
Around two miles west of Victoria Park is London Fields, complete with Lido, sundeck, and sunbathing area, as well as a large expanse of green open space. For avid basketball players, there&rsquo;s a well-maintained court. It&rsquo;s also a great place
 to start a stroll that&rsquo;ll take you along Regent&rsquo;s Canal and all the way to Angel, if you&rsquo;re feeling energetic!
Hackney Marshes<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/hackney-marshes.jpg?Status=Master&amp;sfvrsn=71523fab_1" sf-size="100" alt="Hackney Marshes" />
Holder of a <a href="https://www.greenflagaward.org/" target="_blank"></a><a href="https://www.greenflagaward.org/" target="_blank">Green Flag award</a>, Hackney Marshes is affectionately known as the home
 of Sunday League football thanks to its impressive number of pitches and excellent changing facilities. But this big green open space in the heart of East London also boasts trails, a bird hide, a conservation area, and much more. And, if you wander
 to the south of the Marshes and cross over the A12 (on foot), you&rsquo;ll find yourself in the Queen Elizabeth Olympic Park. 
<a href="https://residential.jll.co.uk/search/east-london">Explore houses and flats for sale in Hackney</a>
Queen Elizabeth Olympic Park, Stratford<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/qe-olympic-park.jpg?Status=Master&amp;sfvrsn=6fb81e01_1" sf-size="100" alt="QE Olympic Park" />
Walk for around 15 minutes the other way from Victoria Park, to the East, or stroll through Hackney Marshes and you&rsquo;ll find the Queen Elizabeth Olympic Park. Built for the London 2021 Olympic Games, us mere mortals can now try out
 a range of exciting sports within the iconic Olympic venues dotted about the Park. It&rsquo;s also a lovely place for a leafy stroll, with the option to stop for a breather at one of the many restaurants, cafes, and kiosks on the Park, and in the
 venues. 
Choose from: <a href="https://www.bargeeast.com/" target="_blank"></a><a href="https://www.bargeeast.com/" target="_blank">Barge East</a> &ndash; a floating restaurant on an old converted Dutch barge;
 <a href="https://hereeast.com/" target="_blank"></a><a href="https://hereeast.com/" target="_blank">Here East</a> &ndash; an innovation park that&rsquo;s home to six restaurants; the <a href="http://www.eastvillagelondon.co.uk/"></a><a href="http://www.eastvillagelondon.co.uk/">East Village</a> (formerly the Athlete&rsquo;s Village) &ndash; with 13 eateries to choose from; the <a href="https://www.internationalquarter.london/" target="_blank"></a><a href="https://www.internationalquarter.london/" target="_blank">International Quarter</a> &ndash; the Park&rsquo;s new business district and boasting seven places to sit, eat,
 and relax dotted around 560 acres of open space; and the street food hall at <a href="https://hackneybridge.org/hackneybridgekitchens"></a><a href="https://hackneybridge.org/hackneybridgekitchens" target="_blank">Hackney Bridge Kitchens</a> &ndash; complete with nine independent food traders. 
Connected to just about everywhere in London by <a href="https://residential.jll.co.uk/insights/news/crossrail-may-2022"></a><a href="https://residential.jll.co.uk/insights/news/crossrail-may-2022">Crossrail</a> (the Elizabeth Line), and the Jubilee, Central, DLR, Overground, and National Rail services, Stratford is a no-brainer for those who want to be well served locally and well connected to the rest of London and the South East. 
<a href="https://residential.jll.co.uk/search/east-london">Explore houses and flats for sale in Stratford</a>
Walthamstow Wetlands Nature Reserve, London Wildlife Trust<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/walthamstow-wetlands.jpg?Status=Master&amp;sfvrsn=f4cc02fa_1" sf-size="100" alt="Walthamstow Wetlands" />
From bushcraft and Forest School, to exhibitions, and simply a beautiful place to relax, unwind and reconnect with nature, the <a href="https://www.wildlondon.org.uk/walthamstow-wetlands-nature-reserve" target="_blank"></a><a href="https://www.wildlondon.org.uk/walthamstow-wetlands-nature-reserve" target="_blank">Walthamstow Wetlands Nature Reserve</a> in, well, Walthamstow, is home to 2km of cycle path and multiple species of rare bird, bats, and amphibians. You&rsquo;ll forget you&rsquo;re in buzzing East London and
 only 15 minutes from Central London. 
<a href="https://residential.jll.co.uk/search/east-london">Explore houses and flats for sale in Walthamstow</a>
Wanstead Flats and Wanstead Park<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/wanstead-park.jpg?Status=Master&amp;sfvrsn=70b68d85_1" sf-size="100" alt="Wanstead Park" />
Two beautiful open spaces that locals agree are great for dog walking, horse-riding, cycling and strolling, in all weathers. Woods, rivers, lakes, caf&eacute;, and a temple &ndash; it&rsquo;s a great place to explore for the active and
 families with young children. It&rsquo;s just 35 minutes from Wanstead to Charing Cross by tube (London Underground), meaning you&rsquo;ll have great parks and many other amenities on your doorstep, and Central London at your fingertips.
<a href="https://residential.jll.co.uk/search/east-london">Explore houses and flats for sale in Wanstead</a>
<a href="https://residential.jll.co.uk/offices/estate-agent-stratford"></a><a href="https://residential.jll.co.uk/offices/estate-agent-london-city">Get in touch with our East London team</a> to find the
 right area and property for your needs and budget. We&rsquo;ve got a great range of <a href="https://residential.jll.co.uk/search/houses-apartments-for-sale-stratford"></a><a href="https://residential.jll.co.uk/search/east-london">houses and flats to buy in East London</a> and the local knowledge to accurately match you with your perfect property.

A buyer’s guide to East London’s parks and leisure facilities

For many people looking to buy in London, affordability and long-term return on investment are high on the list of priorities when it comes to picking a property.&nbsp;

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JLL&rsquo;s latest Living Priorities Survey.
What we want from our homes is constantly evolving. Both the pandemic and rising energy costs means households are again re-evaluating their priorities. 
To better understand what buyers want in today&rsquo;s market, and how this might change in the future, we contacted potential buyers registered with JLL to hear their thoughts. 
Electric cars &ndash; a lesson for the housing market? 
Within a short space of time, we have seen a rapid shift in motorists&rsquo; willingness to adopt electric vehicles in a bid to lower their environmental impact. Could we see this positive approach to environmental sustainability feed through into our homes? <img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/graphical-image-1-insights.png?Status=Master&amp;sfvrsn=47d153a5_1" sf-size="100" alt="" />
New JLL research from our latest Living Priorities survey, explores the change in the proportion of people who expect to be driving an electric or hybrid vehicle in the future. At present, just 8% of respondents drive an electric or hybrid car, versus
 43% petrol or diesel. However, when asked about their next vehicle the survey results show a greater appetite for electric vehicles, with almost 70% expecting to drive an electric or hybrid car in the future, versus just 9% for petrol or diesel.
What&rsquo;s driving the push towards more energy efficiency homes?
For most, our homes will be the largest investment we make in our lives. Our survey has found that a larger number of people are now placing even more importance on the environmental impact of their home. Undeniably, reducing the running costs of a home
 is the key motivator for most, however many people are also increasingly aware that there is a desire to become more socially responsible. Almost two thirds of our respondents said that achieving a lower carbon footprint was important to them.<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/grpahical-image-2-insights.png?Status=Master&amp;sfvrsn=36e05bc6_1" sf-size="100" alt="" />
70% of respondents viewed the energy efficiency and running costs of their home as more important now versus pre-pandemic. Back in April, we explored <a href="https://residential.jll.co.uk/insights/news/jll-could-new-home-demand-rise-as-energy-prices-soar"></a>
 <a href="https://residential.jll.co.uk/insights/news/jll-could-new-home-demand-rise-as-energy-prices-soar">what the rising energy costs meant for UK homes</a>. JLL research found that the lifting of the energy price cap could result in the average band G home experiencing an increase in bills of over &pound;1,700 per annum, an extra &pound;3,246 more per
 annum than the average home in bands A-C. It is therefore unsurprising perhaps, that 82% of respondents voted a &lsquo;saving on energy bills&rsquo; as the reason why the environmental sustainability of their home is important to them.
Are purchasers willing to pay more?
Over half of respondents (57%) would be prepared to pay a premium for a more environmentally friendly home. Of those who said &lsquo;yes&rsquo;, half would pay just up to 5%. In total, 83% of those who would pay a premium, would be prepared to pay up
 to 10% more for an environmentally friendly home.&nbsp;<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/grpahical-image-3-insights.png?Status=Master&amp;sfvrsn=fc72dafe_1" sf-size="100" alt="" />
So, what does this mean for our homes in the future, particularly the new homes sector?
Rising energy costs have undoubtedly pushed energy efficiency up the list of importance for homeowners. But whether they are driven purely by costs, social responsibility or likely a combination of both, what is clear is that buyers will be taking energy
 consumption into consideration more, when looking for homes in the future. 
80% of our respondents said that the environmental impact of their home will be either crucial or important in their next move, with the number of people willing to purchase a new home, if it meant improved environmental efficiency, rising from 51% from
 their last move, to 78% going forward. 
With purchasers becoming more environmentally aware and the potential for more sustainable homes to command a premium, the new homes market should be well placed to benefit.&nbsp; Analysis of EPC ratings for UK homes shows 83% of new build properties
 boast an EPC rating of A or B, versus just 3% for existing stock.
The JLL Living Priority Survey 2022 was conducted in May 2022 with a total of 104 respondents. 
Disclaimer: &copy; 2022 Jones Lang LaSalle IP, Inc. All rights reserved.Data within this report is based on material/sources that are deemed to be reliable and has not been independently verified by JLL. JLL makes no representations or warranties as to the accuracy, completeness or suitability of the whole or any part of the report which has been produced solely as a general guide and does not constitute advice. No part of this publication may be reproduced or transmitted in any form or by any means without prior written consent of JLL. JLL, its officers, employees shall not be liable for any loss, liability, damage or expense arising directly or indirectly from any use or disclosure of or reliance on such report. JLL reserves the right to pursue criminal and civil action for any unauthorized use, distribution or breach of such intellectual property.
&nbsp;

Are buyers waking up to the benefits of a more environmentally friendly home?

A first glance at JLL&rsquo;s latest Living Priorities Survey

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The 2020/21 pandemic race for space outside of London is no secret, but while there will always be people who move to suburbia, there will always be the pull of East London in all its cultural, diverse, exciting, commutable glory, too. In fact, in the
 first half of 2022, 30% of London rental properties went to people who were previously living outside of the city<a href="https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return" name="_ednref1" target="_blank">[i]</a>.
 
<h2>Why East London?</h2>
East London is made up of seven boroughs, each with its own distinct centres: 
<ol>
 <li>Barking and Dagenham &ndash; Barking and Chadwell Heath</li>
 <li>Hackney &ndash; Dalston, Shoreditch and Stoke Newington</li>
 <li>Havering &ndash; Romford and Upminster </li>
 <li>Newham &ndash; Stratford, Woolwich, and Canning Town</li>
 <li>Redbridge &ndash; Wanstead and Hainault</li>
 <li>Tower Hamlets &ndash; Canary Wharf, Bethnal Green, Whitechapel and Spitalfields </li>
 <li>Waltham Forest &ndash; Walthamstow, Chingford, and Leytonstone
 </li>
</ol>
Each with its own personality and prospects, here are seven reasons to invest in the new <a href="https://residential.jll.co.uk/offices/estate-agent-stratford"></a><a href="https://residential.jll.co.uk/search/east-london">East London houses and flats for sale</a> across its boroughs. 
<ol>
 <li>Slow-rising prices in the short term

 In good news for investors in residential <a href="https://residential.jll.co.uk/search/homes-for-sale-canary-wharf"></a><a href="https://residential.jll.co.uk/search/east-london">East London property</a>,
 the 2021/2022 Stamp Duty holiday meant a lot of people looked to buy, but many didn&rsquo;t find the right property and therefore didn&rsquo;t put their properties on the market either. As the holiday ended and Omicron cases settled, the uptick
 in supply meant a smaller price increase than was perhaps expected, making now a good time to browse houses and flats for sale in East London. 
 </li>
 <li>Strong price predictions in the longer term <img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/east-london-river163a4a7c-2a15-4dd9-9bc1-9e422baf7795.jpg?Status=Master&amp;sfvrsn=222faa35_1" sf-size="100" alt="EAST LONDON RIVER" />
 Overseas investors travelling again. Professionals returning to the office. First-time buyers wanting the job opportunities, social prospects, and unrivalled cultural diversity that London can offer&hellip; All these things mean London property
 prices will likely always be higher than those outside the capital. 
 However, property prices also tend to increase at a faster rate in the longer term compared to the rest of the UK, making for potentially excellent investments for both residential buyers and buy-to-let investors. This is particularly true of
 houses and flats to buy in East London, an area that offers both its own set of reasons to invest and is a short commute into Central London for the best of two worlds. 
 With people flocking back to London for lifestyle reasons<a href="https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return" target="_blank" name="_ednref2">[ii]</a> &ndash; a lot of people missed London&rsquo;s attractions while the capital was shut down as part of COVID-19 restrictions &ndash; not just because they&rsquo;re being brought back to the office, East London presents an exciting opportunity
 for residential buyers and investors. 
 </li>
 <li>East London offers a lot within its borders, and is an easy commute to Central London <img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/startford-station.jpg?Status=Master&amp;sfvrsn=82446884_1" sf-size="100" alt="STARTFORD STATION" />
 Packed with restaurants, bars, shops, and sports facilities, East London has everything within its boroughs&rsquo; boundaries, but also boasts transport links that make it easy and quick to commute or travel into Central London. 
 From the Olympic Park, nearby Hackney Marshes, and 11 Michelin star restaurants<a href="https://london.eater.com/maps/michelin-star-restaurants-london" name="_ftnref1" target="_blank">[1]</a>,
 to huge London landmarks like the Tower of London and the O2 Arena, more than 14 rooftop bars, luxury shops and a plethora of vintage stores, East London has so much on offer for every interest. 
 Depending where in East London you decide to buy, the commute to London Bridge is around 20-45 minutes on the London Underground. 
 </li>
 <li>East London is home to finance, banking, and tech

 The famous towers of <a href="https://residential.jll.co.uk/search/homes-for-sale-canary-wharf"></a><a href="https://residential.jll.co.uk/search/homes-for-sale-canary-wharf">Canary Wharf</a> in
 East London house some of the world&rsquo;s biggest banks, financial institutions and tech companies, making it a great place for professionals to buy and rent. A community has sprung up around these impressive office buildings, with river
 boat rides, roof top bars, crazy golf, green spaces, and much more. <img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/canary-wharf.jpg?Status=Master&amp;sfvrsn=f9a84ca9_1" sf-size="100" alt="CANARY WHARF" /></li>
 <li>East London boasts new builds in locations packed with history 

 With demand for outdoor space and layouts and facilities conducive to flexible working at an all-time high, East London new build flats and houses in East London are an exciting option for residential buyers and investors. 
 From flats with boardwalk access, balcony gardens, and views of the Thames, to new build developments with penthouse apartments, private spa and gym facilities, and houses with generous gardens, the choice of property types is as varied as the
 area&rsquo;s cultural heritage. 
 The ports of East London have made the area a melting pot of cultures and skills, making it the home of rapid industrialisation during the Victorian era and influencing the architecture and atmosphere you see there today. <img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/canary-wharf1c167063-4f22-4f81-bda7-e7a4b9722012.jpg?Status=Master&amp;sfvrsn=7b748c37_1" sf-size="100" alt="Canary Wharf" /></li>
 <li>Good rental demand

 Buying a house or flat in East London for rental purposes is a smart move, with the area home to four universities - Queen Mary University of London, the University of East London (UEL), UCL East, and London South Bank University (LSBU). And to
 three major hospitals &ndash; the Royal London Hospital, King George Hospital, and Queen&rsquo;s Hospital. Students, medical professionals, and city workers all buoy the rental market in East London. 
 </li>
 <li>Barking and Dagenham is significantly cheaper than Central London

 With average house prices in Barking and Dagenham sitting at just over &pound;300,000, compared to &pound;677,110<a href="file:///C:/Users/dipanshu.sharma/Downloads/JLL%20-%20Prime%20-%20Content%20-%20Web%20-%20East%20London%20-%20Page%201%20-%2024.05.2022.docx#_edn3" name="_ednref3">[iii]</a> across all boroughs, it&rsquo;s an attractive prospect for investors and residential buyers looking for somewhere commutable and in the throes of massive regeneration. It&rsquo;s
 around 15 minutes by train from Barking to Fenchurch Street, making the commute for work or pleasure an easy one. 
 There&rsquo;s a huge variety of flats and houses to buy in East London, from new builds in Barking, to penthouse apartments and buy-to-let properties near Canary Wharf. Browse the <a href="https://residential.jll.co.uk/offices/estate-agent-stratford"></a><a href="https://residential.jll.co.uk/search/east-london">JLL Residential East London portfolio</a> and <a href="https://residential.jll.co.uk/#contactus"></a>
 <a href="https://residential.jll.co.uk/#contactus">get in touch</a> for help narrowing your search. [1] <a href="https://london.eater.com/maps/michelin-star-restaurants-london" target="_blank">https://london.eater.com/maps/michelin-star-restaurants-london</a>[i] <a href="https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return" target="_blank">https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return</a> [ii] <a href="https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return" target="_blank">https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return</a> [iii] <a href="https://www.standard.co.uk/homesandproperty/property-news/london-house-prices-april-rise-boroughs-record-property-market-b995773.html" target="_blank">https://www.standard.co.uk/homesandproperty/property-news/london-house-prices-april-rise-boroughs-record-property-market-b995773.html</a>
 
 

 </li>
</ol>

7 boroughs, 7 reasons to invest in East London property

The 2020/21 pandemic race for space outside of London is no secret, but while there will always be people who move to suburbia, there will always be the pull of East London in all its cultural, diverse, exciting, commutable glory, too.

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<div>
 Other guides you may be interested in if you&rsquo;re looking for <a href="https://residential.jll.co.uk/search/east-london">houses and flats for sale in East London</a>:
 <ul>
 <li><a href="https://residential.jll.co.uk/insights/opinions/7-boroughs-7-reasons-to-invest-in-east-london-property">7 boroughs, 7 reasons to invest in East London property</a></li>
 <li><a href="https://residential.jll.co.uk/insights/opinions/a-buyer-s-guide-to-east-london-s-parks-and-leisure--facilities">A buyer&rsquo;s guide to East London&rsquo;s parks and leisure facilities</a>
 </li>
 </ul>
</div>
<h2>Your East London area guide &ndash; Bars, cafes, restaurants, and experiences</h2><img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/broadway-market.jpg?Status=Master&amp;sfvrsn=73af0c9_1" sf-size="100" alt="Broadway Market" />
<div>
 Mare Street, Rivington Street, Hoxton Square, Brick Lane, Kingsland Road&hellip;the more you read about East London, the more these street names and many others will stick in your mind. They are packed full of popular spots for cocktails, adventurous food, and of course, delicious coffee, cakes, and pastries.
 Take a walk along the following streets to find your own hidden gems &ndash; buying a house or flat in East London is a great excuse to explore everything the area has to offer.
</div>
<div>
 Great Eastern Street &amp; Curtain Road, Shoreditch
</div>
<div>
 Cutting right through Shoreditch and lined with weird and wonderful bars, restaurants and experiences, Great Eastern Street and its neighbour Curtain Road (which leads to Old Street to the North) are where many Londoners head for a good time. Relive your childhood with a trip to Ballie Ballerson, a giant ball pit strictly for grown-ups.
 Some say the perfect night out in Shoreditch is dinner at Flat Iron (all about the steak) or Blacklock (all about the chops and cheesecake), followed by drinks and dancing at the Blues Kitchen, which often hosts live music and DJ sets.&nbsp;
</div>
<div>
 When you buy your house or flat in East London you won&rsquo;t need to stay in a hotel, but the nearby Hoxton Hotel is good for the occasional treat, or a leisurely drink if you&rsquo;re feeling an upmarket vibe.
 This is undoubtedly the easiest place to find your vibe in East London.&nbsp;
</div>
<div>
 Ask us about <a href="https://residential.jll.co.uk/offices/estate-agent-stratford"></a><a href="https://residential.jll.co.uk/search/east-london">houses and flats for sale in East London</a> that are
 a short bus ride from these lively streets, including <a href="https://residential.jll.co.uk/search/houses-apartments-for-sale-stratford">Stratford</a> and <a href="https://residential.jll.co.uk/offices/estate-agent-london-city">London City</a>.
 Rivington Street, Shoreditch 
</div>
<div>
 A lively street in East London, Rivington Street is home to some of London&rsquo;s best cocktail bars, including the fun-to-say <a href="https://www.calloohcallaybar.com/" target="_blank">Callooh Callay</a>, where you can just turn up and sample the hilariously named cocktails, or you can book a masterclass and learn to make them yourself.
 Hoxton Square, Shoreditch<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/hoxton-sq-.jpg?Status=Master&amp;sfvrsn=1c3d8879_1" sf-size="100" alt="Hoxton Sq " /></div>
<div>
 Everyone loves a city square, and Hoxton Square is about as lively as it gets. <a href="https://www.tonightjosephine.co.uk/find-us/shoreditch/" target="_blank">Tonight Josephine</a>, Happiness Forgets, Nikki&rsquo;s Bar, and <a href="https://colourshoxton.com/" target="_blank">Colours Hoxton</a> are firm favourites with lovers of East London&rsquo;s vibe. In the day, it&rsquo;s a lively square and at night it ups the ante as the crowds pour in and the bars fill up. In the summer, if the weather&rsquo;s decent, it&rsquo;s a bit like being on a city break in Manhattan.&nbsp;
 Brick Lane, Shoreditch and Spitalfields<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/brick-lane.jpg?Status=Master&amp;sfvrsn=a577cfa5_1" sf-size="100" alt="Brick Lane" /></div>
<div>
 Be inspired by the street art, kit yourself out in rare vintage finds or new pieces from sample sales regularly held at the <a href="https://www.trumanbrewery.com/" target="_blank">Truman Brewery</a>, and treat yourself to a paper bag full of rainbow bagels. Home to Fashion Week Men&rsquo;s, Brick Lane is great for shopping, food, drinks, and a night out with or without dancing.
 All Star Lanes (ten pin bowling) Big Chill and Monty&rsquo;s Bar are good places to start, before heading to 93 Feet East if you&rsquo;re up for some late-night live music or clubbing. 
 <a href="https://91livingroom.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;">Ninety One Living Room</a> is great for a more intimate vibe.&nbsp;
</div>
<div>
 Just a short walk to Old Street (the street and the Underground station), Brick Lane has a lot to offer and it&rsquo;s easy to get to from just about anywhere.
 Kingsland Road, Dalston<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/jazz.jpg?Status=Master&amp;sfvrsn=6046297e_1" sf-size="100" alt="Jazz" />
 
</div>
<div>
 Untitled Bar, Three Sheets, and <a href="https://brilliantcornerslondon.co.uk/" target="_blank">Brilliant Corners</a> are some of the best spots on Kingsland Road. The latter is also a restaurant, serving up Japanese food and regular live Jazz, for a super cool fusion night out. Dalston Roof Park hits the trend for rooftop chilling with views over the bright lights of London.
 Mare Street, Hackney
</div>
<div>
 Home to Hackney Town Hall, Mare Street is a served by Hackney Central and London Fields Overground stations and boasts Mare Street Market, complete with beer garden and communal seating for enjoying the delicious food on offer.
 On the corner of Mare Street and Westgate Road is a co-working space for creatives with a fantastic rooftop bar and called 
 <a href="https://netil360.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;">Netil360</a> because of its impressive panoramic views over
 East London and beyond. It also serves street food. Make an afternoon of it, with a wander around Netil Market&rsquo;s shops and stalls, just a few minutes&rsquo; walk down Westgate Street.&nbsp;
</div>
<div>
 <a href="https://www.picturehouses.com/cinema/hackney-picturehouse" target="_blank">Hackney Picturehouse</a> cinema shows independent films and it&rsquo;s a great street for vintage finds, with Paper Dress Vintage a firm favourite
 with shoppers looking for something a bit different than the high street has to offer.
 If you love pizza, head to Bohemia Place to find the local&rsquo;s favourite spot.
</div>
<div>
 Broadway Market, Hackney<img src="https://olmresi-hk-prod.jll.com/images/default-source/agency/broadway-market4cd866b2-bf3e-448e-b9c7-1ef7dc3bd2f1.jpg?Status=Master&amp;sfvrsn=5b661c16_1" sf-size="100" alt="Broadway Market" /></div>
<div>
 Best known for the market itself, Broadway Market is home to 120 regular stalls, including Crosstown Donuts, <a href="https://www.badbrownie.co.uk/" target="_blank">Bad Brownie</a>, and Broadway Vintage, as well as permanent shops and restaurants, including Londoners&rsquo; favourite pizza spot &ndash; Franco Manca.
 It connects London Fields and Regent&rsquo;s Canal, making it an exciting place for a daytime stroll, followed by a relaxed dinner and drinks in one of the many restaurants and bars. Japanese gem Koya Ko is great for breakfast and lunch, while 
 <a href="https://www.sonorataqueria.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;">Sonora Taquer&iacute;a</a>
 is just round the corner and serves up some of the best Mexican food in London.&nbsp;
 
</div>
<div>
 East London is a mouth-watering mix of vibrant urban spots packed with things to see, markets to wander, places to try world cuisine and originally named cocktails.
 Get in touch with our East London team to find the right area and property for your needs and budget.
</div>

A guide to East London’s bars, cafes, restaurants & experiences

Other guides you may be interested in if you&rsquo;re looking for houses and flats for sale in East London

Other guides you may be interested in if you’re looking for houses and flats for sale in East London

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Reading is considered the principal reginal and commercial centre of the Thames Valley and has been identified as one of the leading economic growth points in Europe and forecasted to be a fast-growing location 2020-2023. There is a strong employment market, driving demand for property and lettings with Reading considered to be one of the UK&rsquo;s top places to live and work.Bankside Gardens comprises 7 blocks. All these buildings are situated close to the tranquil lake and feature stylish 1 and 2 bedroom apartments. All of which offer a private terrace or balcony providing breath-taking views over the lake or the landscaped gardens.<img alt="" src="https://jll-global-gdim-res.cloudinary.com/image/upload/t_ip-image-optimization/v1657002886/olmwebcontents/ip/prod/uubuasw2noxd6n7ivftn.png" />With continuous investment over the past 20 years, Reading has grown in status and reputation. It is home to many high-profile businesses, bringing aspiration, spirit and vibrancy to this thriving town.World-leading educationTwo of the country&rsquo;s top-performing selective secondary schools are in Reading &ndash; Reading School for boys and Kendrick School for girls. Both regularly top the league tables for GCSE and A-level results. Besides, Reading University is a world-leading research and educational centre, with over 15,000 students.<img alt="" src="https://jll-global-gdim-res.cloudinary.com/image/upload/t_ip-image-optimization/v1657002895/olmwebcontents/ip/prod/wszjxxqcd9fi78jhbw9l.jpg" />Just minutes from central Reading, Bankside Gardens is where contemporary urban living meets the natural environment. This design-led development of chic 1 and 2 bedroom apartments is set beside a beautiful lake, surrounded by acres of parkland, and also offers residents a host of excellent facilities. At Bankside Gardens style, connectivity and relaxation go hand in hand.For more information about Bankside Gardens and other residential properties in Reading, please contact JLL investments Limited at +852 3759 0909 or&nbsp;<a href="mailto:irp.hk@ap.jll.com">irp.hk@ap.jll.com</a>.

Bankside Gardens, Reading - where contemporary urban living meets the natural environment

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&nbsp;PRIVACY NOTICEJones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.Generally the personal information we collect from you are for the purposes of dealing with your enquiry.We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes
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