Reading: Why London's commuter hotspot is the UK's most promising investment opportunity

17 May 2021

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    Just 23 minutes by train from London Paddington, Reading has long been a favourite of commuters looking for cheaper rents than the capital. Now, heavy investment in business facilities, education and transport infrastructure are making the town even more appealing to professionals, families, and property investors.

    Reasons to invest in Reading

    Named the fastest growing region in the UK by Ernst & Young from 2020 to 2023, Reading is set for consistent growth as investments in business parks and the new £900 million Crossrail station continue to drive demand and property values in the coming years. Reading's digital sector is one of the most concentrated in the UK, attracting major global companies such as Microsoft and Huawei that can benefit from world-class amenities and a steady supply of talent from overseas and the local University of Reading, which ranked in the top 30 universities in the UK.

    Big city perks without the downside

    Many London commuters prefer living in Reading for its lower prices and the smaller town experience. Reading offers the experiences of modern city living on a manageable scale, the River Thames and Berkshire countryside being within easy reach. The Oracle and Broad Street shopping malls are at opposite ends of the high street, featuring a mix of big brands, independent boutiques and eclectic eateries catering to Reading's multi-ethnic population. There's also fine dining at the London Street Brasserie and Michelin-starred L'Ortolan.

    Strong education provision

    Families moving to Reading will appreciate having nature and heritage sites on the doorstep, as well as high-performing local schools that boast some of the best GCSE and A-level grades in the UK.

    Riverside living

    New residential developments are meeting the demand for well-connected property in Reading, from CBD apartments to the Berkeley Group's new riverside quarter Huntley Wharf, a residential-led development with commercial and communal facilities a short walk from Reading station.

    For more information about Huntley Wharf and other residential properties in the United Kingdom, please contact JLL International Residential at +852 3759 0909 or irp.hk@ap.jll.com.

     

     

    Disclaimer:

    Purchasing uncompleted properties situated outside Hong Kong is complicated and contains risk. You should review all relevant information and documents carefully before making a purchase decision. If in doubt, please seek independent professional advice before making a purchase decision. Our sales representatives for overseas property work exclusively in relation to properties outside Hong Kong and are not to deal with Hong Kong properties, unless expressly stated otherwise, are not licensed under the Estate Agents Ordinance to deal with Hong Kong properties. In the event of discrepancies between the Chinese and English versions, the English version shall prevail. *Prices and details correct at time of going to press. Travel times are approximate. Source: thetrainline.com. ^On selected apartments. Computer generated images are indicative only. Planning Permission Number: 170509 and 171009 granted by Reading Borough Council. Acquiring interest in an apartment in the building with 999-year lease. Property ID: IRP_N_101_00371. Last update date: 17 May 2021.

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